What this sparked for me, however, was curiosity in an unrelated subject.

Your Twitter profile appears to be more popular and will attract more real people. A good number of them expressed the business benefits to buying fake followers. Unsurprisingly, a number of high- and low-profile celebrities along with several businesses were listed as buying followers. Hopefully Joe’s business deals are smart enough to ensure he retains ownership and possession of his entire back and forward catalog so he has the freedom to move, and perhaps re-open to the masses for his next deal.Recently, the New York Times did an exposé about the underground market of buying Twitter followers - exposing the companies who control bots and can add followers and retweets for a price. Only time will tell if this is a success for Spotify, and for Joe. The real risk is the chequebook war this ignites and how it changes the base for podcasting. But at the scale he’s at – it won’t matter – it will still be huge. Joe’s show is no longer a podcast, it’s a “Show” on Spotify. Create content, make it available to subscribe to on any platform. This is an easy win for Joe – big dollar deal with Spotify, guaranteed income, not relying on the ebbs and flows of episodes that do better than others getting more or less advertising revenue.īut it’s a huge loss for the podcasting “industry”. No Spotify Subscription required, there will just be ads – as there are today. Take all those people who love Joe and get them using their existing Spotify app for more than just music streaming, and get a whole bunch of other people to download Spotify.Īnd it will still be free. Of course, this is exactly Spotify’s strategy. The fourth largest, and way way down in the numbers.

Joe rogan apple podcast